Andrew Hayden

Principal Product Marketing Manager Precisely

As the Principal Product Marketing Manager for the Automate product portfolio at Precisely, Andrew Hayden is at the forefront of developing product marketing and sales enablement programs for the company’s SAP automation solutions. His thought leadership extends beyond the office, as he frequently shares his insights on digital transformation and the future of process automation in webinars and events. His ability to engage in customer discussions about specific use case needs for the Automate products further demonstrates his expertise and customer-centric approach. Before joining Precisely, Mr. Hayden spent over 25 years in senior marketing and product roles for companies ranging from tiny startups to global technology giants, including IBM, Siemens, and Nortel. He has also worked as a small business owner, product designer, and hand-crafted custom leather bags for customers worldwide. He has a Bachelor of Industrial Design and Fine Arts from Syracuse University and an MBA from Emory University in Atlanta. He lives with his wife and two cats in Seattle, Washington.

Day One - 10 September

12:00 PM BPM - Strategies to streamline business processes through automation

Companies adopt automation through various methods like using robotic process automation (RPA) for routine tasks, employing AI and ML for smart process automation, and integrating workflow tools for complex tasks. In SAP processes, automation benefits businesses by cutting manual work, speeding up transactions, improving accuracy and ensuring compliance. It greatly benefits intricate SAP product processes, leading to improved productivity, faster market entry, precise data, cost savings and happier customers. With the right tools, businesses can unleash SAP's potential and gain a competitive edge.

Enjoy this half-hour talk on automation's transformative power in business hosted by Andrew Hayden, Senior Product Marketing Manager at Precisely, who brings real-world automation expertise.

Watch and:

  • Learn why automation is key to digital transformation success.
  • Understand how companies start their automation journey.
  • Discover ways to measure automation success through examples.
  • Learn about overcoming common challenges in adopting automation.