Serge Dushkin

Industry Lead Userlane

Serge Dushkin joined Userlane in 2023 as an Industry Lead. Serge’s priority has been helping enterprises achieve their digital transformation goals with a laser focus on digital adoption and software optimization in the workplace. He brings over a decade of enterprise expertise in scaling performance at hypergrowth organizations. Having also worked in multiple geographies, Serge has been valuable at shaping strategies that understand the diversity of workplaces and the collaboration required for change.

In the last 5 years, Serge has been supporting businesses in accelerating time to value on business-critical software developments. The lessons learned during this time have strengthened his ability to translate complex business challenges into actionable roadmaps focused on tangible outcomes.

Day 1 - 23 July

11:00 AM Mastering change: Getting business transformation right

To achieve successful business transformation, enterprises allocate massive budgets to software but often fail to realize a meaningful impact on those investments. A successful business transformation initiative demands a strategic approach to change management that aligns people, processes and technology. Explore key strategies for managing change, focusing on minimizing digital friction, optimizing employee engagement and ensuring seamless software adoption. Review real-world examples of successful change management initiatives and draw lessons from selected case studies.


Key highlights:

  • The critical role of change management in achieving successful business transformation.
  • Impact of technology usage and adoption on change management.
  • Best practices for ensuring higher return on technological investments.