With thousands of projects that all seek time, resource, and budget allocation, it

can be difficult to determine what the top investment priorities should be, and

what should come first on the great big ladder of prioritization. With internal

champions all fighting for their respective projects to take precedent, OKRs have

the ability to distinguish the value of one project from another, and to challenging

the team to think beyond financial metrics to truly assess what becomes a

priority, but additionally what the outcome of business-wide success will look like.