Tristan Hack

Marketing Committee Member Society for People Analytics

Tristan Hack is a strategic leader, investor, and marketer turned HR guru who transforms data into action, challenges the status quo, and finds creative solutions to complex problems. He holds a bachelor’s degree in marketing from Pepperdine University and is currently earning his master’s degree in human capital management from Columbia University. With over 15 years of experience in marketing and human resources, he has built a strong foundation in data-driven decision-making and possesses a rare combination of strategic insight and analytical expertise. Tristan has supported some of the world’s most recognizable brands, including Apple, Disney, Sony, 20th Century Fox, Johnson & Johnson, Visa, Pepsi, Gatorade, Dr Pepper, and Cinemark Theatres. He previously led Customer Insights and Analytics at Cinemark and most recently served as the Head of People Analytics at iHeartMedia, where he used data to drive strategic human capital decisions and improve business outcomes. Tristan has served on the University of Texas at Dallas (UTD) Board for Business Analytics, where he emphasized the importance of storytelling and public speaking. He is currently a People Analytics board member for the Intelligent Enterprise Leaders Alliance and a founding member of the Society for People Analytics. Passionate about innovation and continuous learning, he is always looking for new opportunities to create, invest, solve problems, and have fun along the way. Outside of work, Tristan enjoys spending time with his wife and daughter, visiting the ocean, reading, making BBQ, and sharing expert tips and tricks on Mario Kart. Whether in business, analytics, or entrepreneurship, he thrives on turning ideas into action and creating solutions that make a measurable impact.

Day One

11:00 AM Digital transformation: The right move or the wrong disruption?

Not every HR digital transformation delivers the expected benefits. Before diving into new technology, HR leaders must evaluate whether transformation aligns with business goals, enhances employee experience, and delivers measurable ROI. This session will explore how to determine if digital transformation is the right path, when it adds value versus unnecessary friction, and how to ensure it strengthens employer branding, workforce planning and personalization rather than just automating processes.

Key highlights:

  • HR transformation should remove friction, not create it.
  • It’s a critical part of employer branding in a competitive talent market.
  • It must be as data-driven as marketing and finance to prove ROI.
  • It extends beyond automation to workforce planning and personalization.