Crystal Broj

Enterprise Chief Digital Transformation Officer Medical University of South Carolina

Crystal Broj is the Enterprise Chief Digital Transformation Officer for MUSC, starting in 2022. In her current role, she is responsible for driving and accelerating the Digital Transformation Strategy and overseeing the delivery of products, solutions, and services, delivering optimal value for the MUSC enterprise: healthcare systems and healthcare consumers, as well as University and Research areas. Previously, Crystal served as the AVP for Digital Strategy & Transformation for NorthShore University Health system and Chief Technology & Innovation Officer for American Association of Diabetes Educators (AADE). Her time at NorthShore focused on the digital front door including a new mobile wrapper app and at AADE building an award-winning website, which was a one-stop shop for all diabetes devices and education. Crystal earned her bachelor’s degree from Northern Illinois University. Originally a native from Chicago, she now enjoys “low country living” in Charleston. Crystal's dedication to digital innovation and her ability to lead transformative initiatives make her a key asset to MUSC. Her strategic vision and expertise continue to drive the organization forward, ensuring that MUSC remains at the cutting edge of digital healthcare solutions.

Monday, Jan 27: Pre-Conference Workshops, Industry Focus Groups & Main Conference Day One

11:30 AM KEYNOTE PANEL: PATIENT-CENTRIC HEALTHCARE TRANSFORMATION - HOW TO MAKE THE PARADIGM SHIFT

This keynote panel will bring together industry pioneers to share key insights on how they are overhauling healthcare models, so that they can prioritize patient needs and preferences. Our panel will discuss key steps including workflow redesign, policy update as well as the fundamental mindset change required to make implement these improvements in practice.

·       The importance of patient-centric healthcare and what it means to the healthcare transformation agenda

·       How to actively involve patients in their health plan decisions to develop tailored and personalized care pathways

·       The role of AI and machine learning in the shift towards patient-centric healthcare

·       The process overhaul: where do we start and how do we effectively manage the shift? 

Tuesday, Jan 28: Chief Transformation Officer Summit (Invitation Only)

9:55 AM CASE STUDY: FROM PILOT TO SCALING: REALIZING GROUNDBREAKING POTENTIAL OF AI IN PATIENT CARE

Tasked with providing strategic direction, innovation and solutions that deliver optimal value for the MUSC digital transformation program, Crystal has a distinctive approach to transformation that focuses on integrating solutions into the enterprise outcomes. Join this session to learn the practical steps she takes to advance digital transformation efforts from pilot to scale, fully integrating them into the operational workflow:

integrating AI into healthcare workflows and the strategies her team employed to overcome them.

·       Sharing key digital initiatives in exploring the true potential of AI in patient care at MUSC

·       Establishing pain-points across the organization to map out the journey from piloting to scaling

·       Key steps and challenges in integrating AI solutions with the everyday workflow

·       How to effectively communicate with front-line employees and ensure their adoption of digital solutions

Check out the incredible speaker line-up to see who will be joining Crystal.

Download The Latest Agenda