YOUR ROADMAPPING FESTIVAL
TO ENTERPRISE TRANSFORMATION:
UPSCALING, UPSKILLING, UPLIFTING
27 - 29 January, 2025 | Hyatt Regency Miami

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Martin Rost

Vice President Market Access & Pricing, Former VP & Access Strategy Lead, Pfizer AESARA

Martin Rost is a seasoned Global Access Leader with over 20 years of experience in Market Access, Pricing, Health Economics and Outcomes Research (HEOR), Key Account Management and Strategic Consulting. Throughout his career, Martin has held pivotal Market Access roles in country, regional and global organizations. His expertise in pricing strategies, health economics, and payer engagement has been instrumental in securing favorable reimbursement for multiple products. With a strong focus on value-based agreements and payer negotiations, he has played a crucial role in expanding market access for several high-impact treatments. He holds a Ph.D. in Health Economics from the Albert-Ludwigs-University Freiburg in Germany and is committed to bridging the gap between innovative healthcare solutions and patient affordability.

Monday, Jan 27: Pre-Conference Workshops, Industry Focus Groups & Main Conference Day One

12:00 PM PANEL DISCUSSION: ENHANCING CROSS-FUNCTIONAL EFFICIENCY IN PHARMA R&D AND COMMERCIALIZATION: WORKFLOW OPTIMIZATION, INTEGRATED PLANNING & CHANGE LEADERSHIP

To meet the ever-growing regulatory demands of evidence generation while addressing need for efficiency, pharmaceutical and biotech organizations must break down functional silos for strategic alignment, streamline process improvement, and leverage new tools and technologies along the way. Jon this pioneering panel to learn how to tackle these challenges strategically and practically:

Addressing the perennial productivity challenges in the pharmaceutical and biotech industry
Breaking down functional silos to meet the rigorous demands for evidence generation and process optimization
Creating a culture of continuous improvement that aligns with broader business objectives
Developing an integrated change plan and change leadership to drive and sustain transformational initiatives

Check out the incredible speaker line-up to see who will be joining Martin.

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