Companies across all sectors are prioritizing digital transformation with a strong focus on customer experience. But what does this transformation look like in practice? How do we uncover what our customers truly want in the age of AI? Which technologies are tried and proven to offer the greatest benefits? Beyond technology, how do we effectively manage the mindset change? This panel moves beyond theory to offer practical scenarios, sharing tangible transformation projects, implementation challenges, technologies utilized and key lessons learned:

·       Finding out how our customers have changed and reflecting that in our approach to engaging them

·       What are the most effective digital tools that we have implemented to drive customer engagement?

·       What’s the role of operational excellence in your digital experience transformation?

·       What have been the key challenges in implementing a digital-first, customer-first transformation strategy? What have we learned from it? Are we AI-ready?