Tom Kelshaw

Executive Director, Automation WPP

Tom is Executive Director of Automation for WPP, the creative transformation holding company. He has over 25 years experience across 5 continents, founding and working at advertising agencies and technology startups.

At WPP, Tom leads the Process Automation hub for North America and the global Automation CoE.

Tuesday, Jan 28: Main Conference Day Two

2:00 PM PANEL DISCUSSION: AUTOMATE, OPTIMIZE AND TRANSFORM - TURNING AI HYPE INTO TANGIBLE RESULTS

With the constant demand to "do more, with less", organizations are increasingly turning to AI and Generative AI tools to streamline and enhance their processes, allowing employees to focus on new areas of business growth. Whilst this might sound like the answer to all our problems, it's not as easy to put into practice. In this panel session we will hear how industry pioneers have successfully harnessed these technologies to automate and optimize operations. They will explore how these tools have saved time, reduced costs and unlocked new opportunities for growth.

·       Discover how you can automate processes and start "doing more, with less" right now

·       Gain practical insights into implementing AI-driven solutions, overcoming common challenges such as automating processes and addressing the necessary cultural shift, as well as achieving measurable results to prove ROI to stakeholders

·       Explore a real-world example of how AI can be used to achieve significant improvements in efficiency and resource management

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda