Wai-Ming Yu

Partner, Head of Simon-Kucher Digital Elevate NA Simon-Kucher & Partners

With 30+ years of experience, Wai is a business and digital transformation expert. She was a former Managing Director/Partner at Accenture, where she worked with the world’s largest public and private enterprises to profitably transform their businesses to better serve customers and capture new market-share. After a long and successful consulting career, Wai served as the Chief Digital Officer (CDO) and Chief Revenue Officer (CRO) overseeing growth strategies that included digital customer experience (CX), product and pricing, sales, marketing, eCommerce, and go-to-market (GTM) optimizations. Wai's achievements include revitalizing a struggling retail business into a thriving digital eCommerce operation during her tenure as CDO and CCO at a major gaming company. As the CRO for a global fintech company, she led a significant overhaul of GTM, sales, marketing, and customer success strategies, and she shaped the eCommerce and marketing strategy as the CRO for a publicly listed digital entertainment platform. Currently at Simon-Kucher, Wai leads the North American Digital Elevate business, helping enterprises unlock their growth potential through comprehensive digital GTM strategies focused on taking a customer centric view to drive topline and EBIT optimizations. These strategies encompass digital customer experience (CX) design, sales, marketing, and eCommerce solutions, all enhanced by advanced analytics, artificial intelligence, and machine learning.