Business Transformation Europe | 2024 Agenda

Business Transformation Europe is taking place from the 29th-31st October at the Novotel City Hotel in Amsterdam. We understand the sheer number of projects that transformation leaders monitor daily, which is why this Summit takes a holistic approach, exploring case studies and encouraging collaboration to understand how the latest technology and AI can assist with hitting transformation ROI/OKRs.

The Summit will help you to:

  • Understand ways in which to maximise technology-driven transformation and minimise the risks of data security and bias to ensure that AI can be a part of a holistic transformation strategy.
  • Identify areas of transformation priority that lay outside of project-based transformation so that we do not have a ‘one and done’ mentality. Adopt a continually evolving strategy that aligns with business-wide strategic objectives
  • Discover strategies for overcoming resistance to change, ensuring the whole company ecosystem feels they have ownership of transformation and motivating our employees to drive transformation from the grassroots to the boardroom.
  • Maintain a transparent relationship with core stakeholders and leaders within your organisation, not only by operating agile but by ensuring this agile approach carries through into the way we demonstrate results and ROI.
  • Experiment, innovate and gain from losses. Challenge your approach to transformational people leadership and digital strategy by learning from transformations that went wrong


We forecast this year's summit to be our largest edition to date, with more transformation leaders than ever, more opportunities for networking, bigger onsite experiences and an increased focus on collaboration. This is not one to miss! Those who bought their tickets include Presidents, Chiefs and Managers of Transformation from Airbus Defence and Space, Amazon, IKEA Group, Nike, P&G, Rolls-Royce, British Council, Primark, Sephora, Colgate, AbbVie, Novartis, Uber, TotalEnergies and many more!

Explore our ever-growing speaker faculty, and learn more about the key themes and topics covered at the event in the official agenda. With 2025 fast approaching, this Summit is a unique opportunity for transformation leaders to explore strategies to balance the hype of new technology with the need for transformational people leadership.