Defining digital adoption
According to Forbes, the term digital adoption refers to “achieving a state within your company where all of your digital tools and assets are leveraged to the fullest extent”.
For example, if a business is leveraging a data analytics platform to help inform on business processes, but is not mining these analytics for the valuable insights that drive successful transformation, then the business has not achieved a state of digital adoption for that tool.
Conversely, a business that is making full use of its analytics and mining them to identify bottlenecks or automation opportunities can say it has achieved digital adoption for that tool.
The benefits of digital adoption
Accelerating digital transformation
With 67 percent of enterprises claiming they are under incredible pressure to accelerate digital transformation, according to research hosted on PEX Network, there is a clear need for solutions that increase the impact of digital tools.
For this reason, digital adoption software platforms should be a key area of interest for these businesses due to their ability to enhance ROI of digital tools and boost the business results that they achieve.
For more insights into digital adoption, from a range of industry experts, register for PEX Live: Digital Adoption 2022, taking place on November 8 - 10
Reducing the risk of digital tools
With new types of digital tools being introduced and implemented in many businesses, it can be easy for employees to become confused or unsure with regard to how they should be operated.
For some businesses, particularly those that handle personal and sensitive customer information or deal with large financial transactions, this confusion or uncertainty can present a major risk as mistakes could be extremely costly for a company's bottom line or its reputation.
This is likely the reason that, according to further PEX Network research, 62 percent of enterprises are concerned that a lack of understanding of new applications is increasing risk. By deploying digital adoption solutions that guide employees in real-time, this risk is effectively minimized.
Improving employee analytics
Business analytics have been used for many years now to assess employee productivity or performance and to identify where improvements or optimizations will need to be made. When every digital tool is utilized through the same digital platform, this improves the level of behavioral data the business collects.
Businesses can assess how employees are interacting with digital tools and, if errors are not corrected simply through the use of the digital adoption platform, can put measures in place to
What are the digital adoption solutions
Solutions for digital adoption come in the form of software platforms that, according to Gartner, are designed to provide employees with real-time, in-app training on how to use digital tools. These platforms utilize visual overlays to offer guidance regarding best practice for whichever digital tool the employee is using.
The platforms improve the user experience for digital tools and teach them how to leverage them in as many ways as possible. This effectively increases return on investment for digital tools as the business is able to get more out of them due to the employees’ knowledge.
Could your organization benefit from the application of digital adoption? Let us know how in the comments below.