The potential to maximise data and business intelligence today is monumental. Big Data adoption and corporate strategies are certainly coming of age, but the challenges are also prevalent, particularly within the IT realm, seemingly not keeping up with the Big Data evolution.
This white paper provides you with a snapshot of:
- Why there is a Big Data buzz
- The computer technology behind Big Data
- Leading digital brands' strategies: partnerships and leveraging real-time data
- The results of a Big Data report, which includes the concerns of C-Suite executives over perceived limitations with IT development and system optimisation
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