How MaxLife added value when automating business processes
Automation must be a considered and strategic process for an impactful return on investment
Arpita Saha, head of business process automation at MaxLife Insurance, encouraged businesses to move away from a limiting approach to automation and instead favor an “end-to-end” strategy.
Speaking at PEX Live: Digital Process Automation 2022, Saha said that before introducing any new automation technologies, it was important to understand the processes and remove those that do not add any value to the organization. Explaining that MaxLife Insurance “doesn’t just automate any process”, she said a deeper understanding of the processes was important to “help save costs”.
If there are any outdated processes, regulations have changed, customer demands have shifted or the market environment is different, then these issues needed to be addressed before money was spent on automation that might have been no longer necessary. She said this was important to ensure that the new technology improves customer engagement and offered real benefits to a company in the most cost-effective way.
