Building trust: Ethical automation to fortify customer & stakeholder relationships

The importance of ethical automation in today's business landscape

06/24/2024


Ethical automation can serve as a cornerstone for building a company brand and its reputation. Consider the role humans will play and how to ensure they remain an integral part of processes even when deploying intelligent automation, leveraging artificial intelligence (AI) and using robotic process automation (RPA).

In this session, Vineet Mehra, product head, global process owner
at AP Moller Maersk and Benjamin Coblentz, senior manager, data and technology at American Family Insurance discuss:

  • Ethical dilemmas that inevitably come with automation – and how to face them.
  • Best practices for integrating ethics into automation.
  • Practical strategies for prioritizing transparency and accountability in automation.