Digital transformation: The right move or the wrong disruption?

Find out whether you should pursue that digital transformation project - or not

04/24/2025


Sometimes, people feel peer pressure to jump into the deep end on a digital transformation project. Sometimes, it's a mistake. Tristan Hack, a marketing committee member at the Society for People Analytics, helps audience members understand the value of such projects, how to determine what to pursue and the metrics to measure return on investment (ROI). 

He also shares his expertise both in marketing and people analytics - being open and honest about a failure in digital transformation and the lessons he learned from it. Watch the video to better understand how to prove the worth of a transformation project and how to overcome some common challenges.