3 Ways CMOs Can Break Down Silos
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Silos stifle communication and prevent teams from working together to achieve organizational objectives. Chief marketing officers, with their focus on the customer, are ideally positioned to bust silos and promote the kind of collaboration that leads to a better customer experience and real growth.Silos form naturally as the result of systems and processes that reward information hoarding. These divisions are exacerbated by fear–a byproduct of a lack of healthy culture, vi...
