How Activating A Corporate Brand Kickstarts Radical Innovation
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Co-authored by Torben ValstedWe (Sunnie and Torben) come from different perspectives: Sunnie is an ardent student of radical innovation, and Torben in brands. We combined our expertise to reach a point of confluence for these important topics. A brand can serve as a powerful instrument for companies to generate radical innovation in two ways: to provide constraints that are necessary for creativity and to create social cohesion that enables learning.
A Brand as a Constraint for Creativity
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