Chelsea FC partners with FPT to drive global transformation

Chelsea Football Club announced a new partnership with FPT Corporation (FPT), Vietnam’s most successful technology solutions provider, to drive its global transformation.

Founded in 1988, FPT specializes in supporting the digital transformation journeys of several of the world’s largest organizations with artificial intelligence (AI) enabled services and solutions. 

Chelsea FC will closely collaborate with FPT’s team of experts to identify and develop solutions that support the club’s global growth ambitions.

Advancing Chelsea FC’s digital capabilities

FPT will bring its future-ready technology and industry-leading workforce to advance Chelsea FC’s digital capabilities with aligned values of teamwork, ambition and hard work, enabling the club to transform and accelerate performance and deliver richer experiences for the club’s fans at home and abroad, according to the announcement.

Chelsea FC has a bold vision to transform how the club engages and interacts with its ever-growing global fan base, enriching the fan experience not only at the stadium but also across diverse digital channels. The partnership with FPT unlocks opportunities to innovate – leveraging technology to inspire current and future generations and deepen their connection to the club like never before, Chelsea FC stated.

“As Chelsea FC celebrates its 120^th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology,” commented Todd Kline, president of commercial for Chelsea FC.

Vietnam has experienced significant growth in recent years and emerged as a global digital hub, thanks to the energy and spirit of its people, he added. “FPT’s expertise in core business systems, data intelligence and AI makes them the perfect partner to propel Chelsea FC into this new era.”

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An “exciting chapter” in global expansion

Becoming an official partner of Chelsea FC marks an exciting chapter in FPT’s global expansion, said Pham Minh Tuan, FPT software CEO and EVP of FPT Corporation. “This partnership not only reflects our shared commitment to excellence but also showcases the transformative power of technology in enhancing performance and creating unforgettable experiences. At FPT, our vision is to bring happiness and meaningful connections to our customers and communities; and we look forward to partnering with one of the world’s top football clubs to continue making this vision a reality.”

FPT’s “unwavering commitment” to the UK market drives it to implement cutting-edge innovations, including data analytics and AI, that will benefit Chelsea FC, its fans and the broader community, added Mark Scrivens, FPT software UK CEO, FPT Corporation. “By leveraging these technologies, we aim to enhance on-field performance, deliver a personalized and immersive Chelsea FC experience, and foster a stronger, more connected community off the pitch.”

In February, Manchester United unveiled a business transformation plan to enhance operational efficiency and improve financial sustainability.

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