Vodafone Business & ServiceNow launch AI-powered service automation

Vodafone Business customer care and operations employees can now automate costly and repetitive tasks

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Michael Hill
Michael Hill
04/25/2025

AI automation customer service

Vodafone Business – a division of the Vodafone Group – has partnered with ServiceNow to launch a new artificial intelligence (AI) powered service management solution.

The solution is designed to transform the service experience for millions of business customers with AI capabilities on the ServiceNow Platform that enable Vodafone to resolve queries, detect and fix service anomalies and deploy tools, faster, according to the announcement. 

Vodafone Business customer care and operations employees can automate and replace costly and repetitive tasks, reduce the volume of cases and free up valuable agent time. Vodafone Business will also use the platform to support more small- and medium‑sized enterprises (SMEs) with the adoption of new digital services via a single self‑serve managed portal.

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Agentic AI executes intelligent, context‑aware actions

The solution supports Vodafone Business’s portfolio of fixed and mobile connectivity products, along with new digital services, offering business customers globally a highly personalized experience, stated a press release.

It will give Vodafone Business a single view of customers’ networks and applications both at a local level, and across multiple countries and regions, enabling faster and more accurate responses to service requests and issues.

The collaboration combines Vodafone’s expertise in managing complex networks with ServiceNow’s purpose‑built Service Assurance solutions for telecoms, including Telecom Service Management (TSM), Telecom Service Operations Management (TSOM) and Network Inventory Management,

This is accelerated by the power of agentic AI, with ServiceNow’s telecom industry AI agents executing intelligent, context‑aware actions that work across the service lifecycle. The solution uses AI, machine learning and agentic AI to help predict, minimize and manage service interruptions. With fast data analysis and reporting, customers can stay connected, monitor their cloud storage and detect cyber security threats, among other features.

Key benefits of the collaboration include:

  • Enhanced customer experience: Integrated digital channel and AI capabilities mean business customers can contact the relevant Vodafone department first‑time, speeding up query resolution. An initial deployment in Ireland led to a 45 percent rise in customers using digital channels, boosting satisfaction levels by four-times.
  • AI-driven monitoring: Vodafone’s vast data ocean will work with the ServiceNow Platform to enhance data analytics capabilities. Also, with AI and machine learning, Vodafone can detect and fix service anomalies within minutes rather than hours.
  • Accelerated time to market: Businesses can access the tools and support for rapid innovation and faster onboarding. In Ireland, Vodafone Business moved 600 customers and 28 products to the new solution in a matter of days, rather than the several weeks it normally requires.

Vodafone and ServiceNow have built a self‑adaptive AI solution

Vodafone and ServiceNow have created a highly programmable and self‑adaptive AI solution befitting of the digital age, said Marika Auramo, CEO of Vodafone Business. “With AI at its core, we can more easily and effectively support customers with their connectivity needs and digital journeys from large multi‑national customers to smaller companies, globally or locally.”

The collaboration brings together the power of ServiceNow’s AI platform with Vodafone’s deep telecom expertise to give businesses a more proactive, end‑to‑end view of their services, added Paul Smith, president of field and customer operations at ServiceNow. “Together, we’re delivering AI‑driven solutions that help service providers move faster and stay ahead of customer expectations as they evolve.”

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